brand strategy + brand identity + package design + web design + social marketing
Raw Cosmo is a cruelty-free & plant based skincare line that specializes in enhancing the features of the woman’s most talked about body parts. Cosmically enhancing the booty, boobs, & skin.
rawcosmo.com
the process
DZN was brought in to redesign and bring to life a new vision for the brand’s identity. DZN was responsible for all branding and product labels. RawCosmo’s founder came to us with a brand that seemed to have done well in the past but needed a new vision as it now would look like any other brand on the skincare shelf. Our team tweaked the previously designed logo, asked tons of questions, lead a plethora of research sessions, and customized every aspect of the new website.
brand strategy
Because RawCosmo already had a social following and customers from 2016-2017. DZN was tasked with ensuring that the new strategy was still appealing to the previous customers and caught the eye of new ones. Simplicity and minimalism was the goal and the focus for this design. The astrology aspect was tied in as small details throughout the design.
logo design
The minimally designed logo identifies the brand and its purpose. The bold and light fonts give contrast between the two words and highlights the word “cosmo” from Cosmos meaning Universe. The submark design is a recreation of RawCosmo’s old logo with an overlapping ‘R’ and ‘C’.
typography
The fonts Lemon Milk and Catamaran were used on all digital and print materials. The crisp lines of the Lemon Milk font was exactly what we needed to ensure the logo was simple and modern. Using a mix of the bold and light versions helped the two words stand out.
color palette
A neon indigo and a very soft pink were the colors chosen to continue the simple modern design. Soft pinks were mainly used for background displays of products and more.
social marketing
Instagram was a big deal since it would be the main form of contact for the old and new customers to interact with the brand. The posts needed to capture the clean and real aspects of a woman’s body and the quirky saying that were associated with the products RawCosmo stands by.
package design
RawCosmo has 3 different packaging styles. In order to stand out from other minimal body care packaging, we created a sophisticated and minimal, yet cute package to subtlety turn heads.
web design + development
The website was specifically designed to be modern and minimal. Showcasing 5 products, we focused on featuring them as clearly and detailed as possible. The site features digitally rendered product photos, and a Klarna integration.
details + credits
client: RawCosmo
project year: 2021
integrations: Klarna & MailChimp
photography: Eugene Angoluk + Various
” Diamant Dezign (DZN) has been a dream of an agency to work with. When the time came to revamp my all natural skincare line, I honestly could not trust anyone else to get the job done. Moving from a warm, nature centered theme to a more modern, cosmic approach and completely deconstructing the brand’s identity while expanding product offerings would prove to have its challenges; however, I trusted that DZN could quickly overcome them.
And I was right! The DZN team was highly collaborative during the conceptual phase of bringing Raw Cosmo to life. There were a ton of elements floating around in my head and it felt impossible to stack rank which were must haves. DZN’s powerful vision and passion for this project, were quickly streamlined the many into few to produce a bold, edgy while minimalistic product design, website and social strategy.
You don’t get what you ask for here…you get The Best! DZN’s ability to bring the ideas in your head into reality while improving on your own vision by opening a window of possibilities not yet considered is their strongest asset. A few close seconds are their consultative approach to design, professionalism, timelines and methods of communication. The DZN team is very intuitive, highly responsive and iterate in a self-led way that gave me the space and time to finally bring forth the most important messaging, products and branding elements.”
Ngozi Eze / Owner of RawCosmo
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